AppsFlyer
Sortment connects to AppsFlyer through a hosted MCP server, letting Sortment AI pull mobile attribution and campaign analytics data. This brings install and acquisition data into the same view as everything that happens after a customer opens the app.
How to use
Click the workspace name in the top right.
Go to Workspace Settings.
Go to Connectors.
Find AppsFlyer and select Connect. This connector runs through AppsFlyer's hosted MCP server, so you'll authorize access as prompted.
What can this power
A full view of the customer journey, from which channel or campaign drove the install through to product activation and lifecycle engagement
Analysis of which acquisition sources and campaigns lead to the best downstream retention, not just install volume
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