> For the complete documentation index, see [llms.txt](https://docs.sortment.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sortment.com/connectors/getting-started-1/google-ads.md).

# Google Ads

Sortment connects to Google Ads, letting Sortment AI query campaigns and ad groups (via GAQL) and manage customer lists in Google Ads. This brings paid search and display performance into the same place as lifecycle and product data.

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### How to use

1. Click the workspace name in the top right.
2. Go to **Workspace Settings**.
3. Go to **Connectors**.
4. Find **Google Ads** and select **Connect**. You'll be redirected through Google's OAuth flow to log in and authorize access. This uses Google's `adwords` scope, which covers both querying and managing Google Ads data.

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### What can this power

* A view of the customer journey starting from a Google Ads click, through to product login and lifecycle engagement
* Understanding which campaigns and keywords are driving the best downstream outcomes, not just clicks