> For the complete documentation index, see [llms.txt](https://docs.sortment.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sortment.com/connectors/getting-started-1/google-analytics.md).

# Google Analytics

Sortment connects to Google Analytics, letting Sortment AI query website traffic, user behavior, and conversion data. This fills in the gap between an ad click or campaign touchpoint and what a customer actually does on your site.

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### How to use

1. Click the workspace name in the top right.
2. Go to **Workspace Settings**.
3. Go to **Connectors**.
4. Find **Google Analytics** and select **Connect**. You'll be redirected through Google's OAuth flow to log in and authorize access to the properties you want Sortment to use.

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### What can this power

* A complete view of the customer journey, from acquisition channel through on-site behavior to product login
* Understanding which pages, campaigns, or referral sources correlate with the strongest downstream engagement