> For the complete documentation index, see [llms.txt](https://docs.sortment.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sortment.com/connectors/getting-started-1/mailchimp-integration.md).

# Mailchimp Integration

Sortment connects to Mailchimp, letting Sortment AI manage audiences and campaigns in Mailchimp. This is useful for teams migrating off Mailchimp, or running it alongside Sortment for specific lists or campaigns during a transition.

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### How to use

1. Click the workspace name in the top right.
2. Go to **Workspace Settings**.
3. Go to **Connectors**.
4. Find **Mailchimp** and select **Connect**. You'll be redirected through Mailchimp's OAuth flow to log in and authorize access.

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### What can this power

* Bringing Mailchimp audience and campaign data into Sortment for a single view of email engagement across both tools
* Comparing campaign performance across Mailchimp and Sortment during a migration
* Running on top of Mailchimp campaigns suggesting hypothesis to improve the required metric.