Mailchimp Integration
Sortment connects to Mailchimp, letting Sortment AI manage audiences and campaigns in Mailchimp. This is useful for teams migrating off Mailchimp, or running it alongside Sortment for specific lists or campaigns during a transition.
How to use
Click the workspace name in the top right.
Go to Workspace Settings.
Go to Connectors.
Find Mailchimp and select Connect. You'll be redirected through Mailchimp's OAuth flow to log in and authorize access.
What can this power
Bringing Mailchimp audience and campaign data into Sortment for a single view of email engagement across both tools
Comparing campaign performance across Mailchimp and Sortment during a migration
Running on top of Mailchimp campaigns suggesting hypothesis to improve the required metric.
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