> For the complete documentation index, see [llms.txt](https://docs.sortment.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sortment.com/engage/profiles.md).

# Profiles

The **Profiles** section in Sortment is where you view and manage individual user data. Each profile is defined against the User ID as selected during schema setup. Use the **search bar** at the top to find profiles by **UserID**.

<figure><img src="https://233844858-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmbOMKRXus6KHDbeQALkO%2Fuploads%2Fgit-blob-a8267fb492bcfcb1aa8fdb245d0cdbdfc55456b9%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>

By default, no column is selected. You can add attributes like name, email, and sign-up date to the view.

By default, Sortment shows you any dynamic traits setup for your profiles. Also, event history and subscription preferences is available.

#### **Purpose**

* Understand user behavior and attributes.
* Monitor engagement and event activity.
* Manage channel subscription preferences (Ex: Email, SMS, WhatsApp).