Overview

Marketing and growth teams are deeply embedded in platforms like Iterable, Klaviyo, or Braze - with teams trained on them, historical data accumulated over time, and automation workflows already in place. Sortment enhances your existing setup by giving you powerful tools to create AI-driven traits and audience segments, and seamlessly syncing them into your current customer engagement platforms (CEP).

How it works?

Sortment connects to your warehouse data. With AI, it builds a semantic understanding linked to your business. This allows you to build audiences directly on Sortment, without any help from engineering or data teams.

This ensures that your campaign ideas move faster than ever while maintaining one platform as source of truth for all users' information.

Key capabilities:

• No-code syncing from your Sortment workspace to other marketing tools.

• Regular sync to keep your data up to date in your existing CEPs.

• Auto-map traits, segments, and events – no manual setup required.

• AI-driven segmentation and trait creation in Sortment, synced directly to your CEP.