Whatsapp

Sortment enables you to send WhatsApp messages by integrating with official WhatsApp providers, while keeping campaign creation, analytics, and delivery logs centralized.

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What This Section Covers

The WhatsApp section in Sortment documentation helps you:

• Understand how WhatsApp works in Sortment

• Identify which WhatsApp setup you already have

• Choose the right integration guide

• Configure senders, templates, and delivery tracking

This section does not sell or provision WhatsApp accounts—it explains how to connect existing setups.

Things You Should Know Before Integrating WhatsApp

1. WhatsApp Requires Templates

• All outbound WhatsApp messages use pre-approved templates

• Templates are approved by Meta (directly or via BSPs)

• Sortment can sync or create templates, depending on your provider

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2. Delivery Status Depends on Provider

• Some providers send delivery statuses automatically

• Others require manual webhook / callback setup

• Sortment logs all delivery events once configured

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3. Message Limits Are Enforced by Meta

• New WhatsApp accounts typically start at 1,000 messages/day

• Limits increase based on engagement and quality

• Spam reports or blocks can reduce limits