Audiences

Segmenting users to target with personalised campaigns is an effective campaign strategy. Currently, these workflows involve help from data team internally to generate a CSV file manually from data in your warehouse.

Sortment allows your to create audiences on top of your warehouse data using AI and no-code visual builder, to activate data directly from your warehouse. It enables marketers to use data directly from business’ single source of truth—the data warehouse.

Sortment executes an SQL query on your warehouse under the hood, but the no-code interface allows anyone to create these audiences and make data access more democratic.

You can create audience using the AI-powered prompts via Ask AI to generate audiences instantly, using visual builder, and also use the SQL builder with AI enhanced capabilities to create audiences (or migrate existing audiences to Sortment).