Creating Audience

Once the schema is setup, you can start creating your audiences using data from your warehouse.

Required skillset

Building audiences requires an understanding of your business goals. Usually, business stakeholders like marketers complete this step.

Using Rho to create an audience

Sortment’s Ask AI (Rho) lets you create complex audiences using natural language.

Lets create a audience for an eCommerce company in the US:

1. Click on "Ask AI" on the top navigation bar

2. In the input field type the audience prompt you want to create.

Example prompt

"Create an audience of users in US who have purchased the product 'Lemon' at least once, and who also placed at least one order in the last 60 days that was not cancelled, breakdown by cities"

1. Ask AI will take you directly to the Visual builder, with the logic auto-populated based on your prompt.

2. You can start with a broad idea and refine it naturally. Our AI understands your intent and adapts in real-time, allowing you focus on who you want to reach while we handle how.

3. You can visualise the generated audience in real time.

4. Click “Preview data” to verify that the audience matches your intent.

5. Give your audience a name, and optionally add a description for context.

6. To use this audience in campaigns and journeys, click “Save and Publish.”

💡 Tip

In most cases, Ask AI is accurate enough to fully create your audience, saving you the need to manually configure filters in the visual builder.

Creating audience using visual builder

1. Go to Audiences page and click + Create Audience.

   
2. Build your audience using filters and groups. The fields defined in the schema are usable in the visual builder.

3. As you build your audience, you'll see a count of your audience with the current filters. Click on "Count" below the Audience name to find the estimated segment size.

1. While building, use "Preview Data" to confirm your intended audience. After previewing, close it to return to the visual builder.

1. Provide a name and optionally, a description to add context

2. To save this audience for use in Journeys or Campaigns, click Save and publish. This will guide you through data preview and audience sync setup.

3. To save your progress for later, click Save as draft.