Campaign Event Filters

The Campaign Event Filters feature enables users to define audience segments based on their engagement with various campaign touchpoints, including email interactions, SMS engagements, WhatsApp activities etc. These filters allow precise targeting for personalized messaging based on whether users are interacting with previous communication or not.

Available Filters

Email Engagement

• Email Sent– Users to who email is sent.

• Email Delivered – Users to who email is delivered.

• Email Opened – Users who opened an email.

• Email Link Clicked – Users who clicked a link in an email.

• Email Bounced– Users for which email bounced.

• Email Unsubscribed – Users who unsubscribed from email communications.

SMS Engagement

• SMS Delivered – SMS messages that were successfully queued for delivery.

• SMS Link clicked – Users who clicked a link in an SMS.

WhatsApp Engagement

• WhatsApp Message Read – Users who read a WhatsApp message.

• WhatsApp Link Clicked – Users who clicked a link in a WhatsApp message.

Filter Types

For each event, users can define audience segmentation using the following conditions:

• Event Performed X Times – Filters users based on the number of times they performed a specific event. You can set comparisons to a specific counts, like performed "Email Opened" At Least / At Most / Exactly X times.

• Event Not Performed – Excludes users who have not performed the selected event.

Sub-filters

Each event filter includes contextual sub-filters for additional refinement:

• Campaign-Specific Filtering – Users can filter events based on the campaign they were associated with. You will see list of all campaigns sent via Sortment.

• Time Windows – Users can set conditions to filter events that occurred within a specific timeframe (e.g., last 7 days, last 30 days).