Klaviyo
Last updated
Was this helpful?
Last updated
Was this helpful?
Sortment allows you to seamlessly sync customer data - audiences and traits - directly into Klaviyo. This guide walks you through the steps to set up the Sortment + Klaviyo integration, ensuring a smooth and reliable connection between platforms.
Sortment supports sending the following data to Klaviyo:
Audiences: Synced as lists in Klaviyo. Users can be added to or removed from Klaviyo lists. Sortment can create new lists in Klaviyo as needed.
User Properties: Sync user properties directly from the warehouse. These properties are mapped in Klaviyo as both custom and Klaviyo properties.
User Traits: Traits defined in Sortment are synced to Klaviyo as custom properties
To connect Sortment to Klaviyo, you will need the following:
Klaviyo Private API Key: Create a private API key in your Klaviyo account with permissions to read and write Profiles and Lists.
To generate your API key:
Create a new private API key.
Ensure the key has permissions to read/write access to both List and Profiles.
In Sortment, navigate to Integrations → Add Destination, then select Klaviyo.
Enter your Klaviyo Private API Key
Click Connect.
Sortment will verify your credentials and securely connect to your Klaviyo account. Once completed, you can start syncing data directly into your Klaviyo workspace.
Records can be matched to Klaviyo users using one of the following identifiers:
Phone Number
Klaviyo Unique ID
Whenever possible, we recommend matching by Unique ID for greater consistency and to ensure a one-to-one mapping across systems.
Automated field creation: If a custom property doesn’t exist in Klaviyo, Sortment will automatically create it with the correct data type.
Go to the in your Klaviyo account.
For assistance, please reach out to our support team at
