> For the complete documentation index, see [llms.txt](https://docs.sortment.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sortment.com/engage/campaigns/conversion-tracking.md).
# Conversion Tracking
Conversion tracking is helpful when you want to capture user journey beyond the message, like *order placed* or *subscription purchased*. This can help give you a complete picture of how your campaigns are helping with business goals and metrics.
### Event Setup (Pre-requisite)
{% hint style="success" %}
Conversion event tracking can be enabled if you have real-time events set in Sortment. In campaign reporting, user actions like message read, link click are already captured.
{% endhint %}
To use **conversion tracking** in a campaign, the required conversion event **should already be sent to Sortment**.
If the required event is not available during campaign setup, you need to [create the event first](/setup/real-time-events.md).
### Configuration setup
To enable conversion tracking within a campaign, users must configure the following on the review page for campaign creation:
**1. Event Selector**
* Enable conversion tracking check box and select the event to track as a conversion event.
* The event should be a predefined action in Sortment
**2. Tracking Duration**
* Users can define how long conversion tracking should remain active after a campaign is delivered.
* Configurable time periods (e.g., 1 day, 7 days, 30 days) ensure flexibility based on campaign goals.
### Reporting
To visualize the conversion data, you can track campaign funnel with conversion step added - this gives you funnel view for the number of users who completed the conversion event within the specified tracking window.
