Audience Insights

Overview

Audience Insights gives clearer picture when creating audiences. This empowers marketers to validate the audience created and optimize it for targeted campaigns. This provides marketers with data exploration capabilities and validation mechanisms to ensure accuracy of audience segments, reducing reliance on analysts and enhancing campaign execution efficiency.

Generating Insights

Insights are updated whenever refresh button is clicked. This is kept action-driven to reduce load of queries on the warehouse.

Audience Reachability

Calculates percentage of users from audience reachable per channel, based on their global reachability status.

Audience Breakdown

Create a data distribution bar chart for users based on selected columns, with options for expanded view and further analysis for each chart.

Audience Overlap

Compare the current audience with other saved audiences and see overlap in the user count. Audiences then can be used as filters to keep or remove these overlapping users in the new audience.