Journeys
Journey overview
Journeys in Sortment are real-time, behavior-based flows that allow you to engage users with the right message at the right time across channels. They help you orchestrate marketing strategies by triggering actions based on real-time user behavior.
With Sortment Journeys, you can:
Automate personalised user experiences
Trigger messages when specific actions are performed by the user
Create goal oriented complex workflows
Connect with users through multiple channels (Email, SMS, WhatsApp)
Sortment Journeys are great for:
Onboarding new users
Sending promotions based on user interest
Recovering abandoned checkouts
Re-engaging inactive users
Running personalised campaign flows
Required permissions
Before you can create or manage journeys in Sortment, ensure the following setup and permissions are in place:
Warehouse setup: Sortment requires a connected warehouse to store and access real-time user data and events during journeys.
Channel configuration: Messaging channels (Email, SMS, WhatsApp) must be set up.
Event tracking: User events (e.g., product_viewed, cart_abandoned) must be created on Sortment and available to trigger journey actions.
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