> For the complete documentation index, see [llms.txt](https://docs.sortment.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sortment.com/journeys.md).

# Journeys

### Journey overview

Journeys in Sortment are real-time, behavior-based flows that allow you to engage users with the right message at the right time across channels. They help you orchestrate marketing strategies by triggering actions based on real-time user behavior.

With Sortment Journeys, you can:

* Automate personalised user experiences
* Trigger messages when specific actions are performed by the user
* Create goal oriented complex workflows
* Connect with users through multiple channels (Email, SMS, WhatsApp)

Sortment Journeys are great for:

* Onboarding new users
* Sending promotions based on user interest
* Recovering abandoned checkouts
* Re-engaging inactive users
* Running personalised campaign flows

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### Required permissions

Before you can create or manage journeys in Sortment, ensure the following setup and permissions are in place:

* [**Warehouse setup**](/setup/data-warehouses.md): Sortment requires a connected warehouse to store and access real-time user data and events during journeys.
* [**Channel configuration**](/setup/communication-channels.md): Messaging channels (Email, SMS, WhatsApp) must be set up.
* [**Event tracking**](/schema/setting-up-events-table.md): User events (e.g., product\_viewed, cart\_abandoned) must be created on Sortment and available to trigger journey actions.