Iterable
Sortment allows you to seamlessly send customer data - including audiences and traits – directly into Iterable. This guide walks you through the steps to set up the Sortment + Iterable integration, ensuring a smooth and reliable connection between platforms.
What you can sync to Iterable
Sortment supports sending the following data to Iterable:
Audiences: Synced as static lists into Iterable.
User Properties: Sync user properties from the warehouse directly. These get auto-mapped and synced into Iterable user fields.
User Traits: Custom traits defined on Sortment can be synced to Iterable as user fields.
Connection configuration
To connect Sortment to Iterable, you need the following:
Iterable API Key: A server side API Key
Project Type Identifier: Available in your Iterable account under
Settings -> Project Settings
For detailed instructions on generating an API Key and understanding your Project Type Identifier, please refer to Iterable’s API Key Guide and Project Type Identifier documentation.
How to connect
In Sortment, navigate to Integrations → Add Destination, then select Iterable.
Enter your Iterable API Key and Project Identifier.
Click Connect.
Sortment will verify your credentials and securely connect to your Iterable account. Once completed, you can start syncing data directly into your Iterable project.
Matching audience in Iterable
You can match audiences in Iterable using either:
Email
User ID
Pick the relevant identifier based on your Iterable project type (email-based, userID-based, or hybrid). Whenever possible, we recommend matching by User ID for greater consistency and to ensure a one-to-one mapping across systems.
Automated Field Creation: If a user field doesn’t exist in Iterable, Sortment will automatically create it with the correct data type.
Need help?
For assistance, please reach out to our support team at [email protected].
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