Meta

Sortment supports multiple Meta WhatsApp account types, but we do not sell or provision Meta accounts.

This page exists to help you:

• Understand the differences between Meta account types

• Identify which Meta WhatsApp setup you already have

• Know which integration applies to your setup in Sortment

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The Three Meta WhatsApp Account Types We Support

Meta WhatsApp accounts generally fall into one of three categories:

1. Meta (By Facebook)

2. Meta Direct

3. Meta Direct Plus

All three use Meta’s official WhatsApp infrastructure, but differ in billing, usage, and coexistence with the WhatsApp Business App.

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How to Identify Your Meta WhatsApp Account Type

Meta does not clearly label WhatsApp accounts as Meta Direct, Meta Direct Plus, or Meta (by Facebook) in their UI.

Instead, your account type is determined by how it was onboarded, who manages billing, and how much setup you control.

This guide helps you identify which Meta WhatsApp account you already have.

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First: What You Will Not See

You will not see labels like:

• “Meta Direct”

• “Meta Direct Plus”

• “Meta Cloud API”

These are integration-level distinctions, not names shown inside Meta dashboards.

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Step 1: Did you ever create or manage a Meta App?

Ask yourself:

“Did I (or my tech team) create a Meta App and manage tokens, webhooks, and IDs manually?”

If YES → Meta (by Facebook)

You likely:

• Created a Meta App in developers.facebook.com

• Generated System User access tokens

• Configured Webhooks manually

• Used:

  • Phone Number ID

  • WABA ID

  • Access Tokens

✅ Account Type: Meta (by Facebook)

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If NO → Move to Step 2

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Step 2: Who bills you for WhatsApp usage?

This is the strongest indicator.

Billing check

What you see	What it means
Charges appear directly from Meta (Facebook / WhatsApp)	Meta Direct
You receive invoices from a partner / provider	Meta Direct Plus

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If Meta bills you directly → Meta Direct

You likely:

• Added a credit card in Meta Business Manager

• Completed embedded signup

• Never touched app tokens or webhooks

• Manage templates natively via Meta

✅ Account Type: Meta Direct

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If a provider bills you → Meta Direct Plus

You likely:

• Could not add an international credit card

• Used a credit line / partner billing

• Still onboarded via Meta embedded signup

• Didn’t manage technical details

✅ Account Type: Meta Direct Plus

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Step 3: Did Sortment ask you to “Login with Facebook”?

Experience	Account type
Yes, onboarding was mostly UI-driven	Meta Direct / Plus
No, only IDs and tokens were required	Meta (by Facebook)

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Step 4: Do you manage webhooks yourself?

Webhook setup	Account type
You manually configured Webhooks in Meta App Dashboard	Meta (by Facebook)
You never touched webhooks	Meta Direct / Plus

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Final Identification Table

Signal	Meta (by Facebook)	Meta Direct	Meta Direct Plus
Created Meta App manually	✅	❌	❌
Uses Phone Number ID & tokens	✅	❌	❌
Embedded signup (“Login with Facebook”)	❌	✅	✅
Billing via Meta	Depends	✅	❌
Billing via provider	❌	❌	✅
Manual webhook setup	✅	❌	❌
Tech-heavy setup	✅	❌	❌

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Still Not Sure?

If you’re unsure after these checks, ask yourself:

1. Who sends me invoices for WhatsApp?

2. Did I ever open Meta App Dashboard?

3. Did I ever generate tokens or webhooks manually?

Answering just these three usually gives you the answer.

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When to Reach Out for Help

If you cannot confidently identify your setup:

• Share who bills you

• Confirm whether your number works in WhatsApp Business App

• Sortment support can help map your setup to the right integration