MessageBird
This guide explains how to connect your MessageBird WhatsApp account with Sortment to send WhatsApp campaigns and view message delivery statuses.
Prerequisites
Before starting the integration, ensure the following are already set up in your MessageBird account:
An active WhatsApp business number
WhatsApp templates created and approved
Access to MessageBird API credentials
Access to WhatsApp channel details (Channel ID and Namespace)
Step 1: Find the Provider
Log in to your Sortment dashboard
Navigate to: Settings → Sender Profiles
Open the WhatsApp section
Click on Add Integration
Select MessageBird as the provider
Step 2: Configure the Integration
In the integration pop-up, fill in the following details:
Custom Name
Provide a name to help you identify this MessageBird WhatsApp sender within Sortment (Example: “MessageBird – WhatsApp Prod”)
API Key
Log in to your MessageBird account
Navigate to Developers → API Access
Create a new API key or copy an existing one
Paste the API Key into the API Key field in Sortment
From (Channel ID)
In MessageBird, go to Channels
Select WhatsApp
Choose the WhatsApp number you want to use
Copy the Channel ID
Paste it into the From field in Sortment
Namespace
From Channels → WhatsApp in MessageBird
Select the same WhatsApp number
Copy the Template WhatsApp Namespace ID
Paste it into the Namespace field in Sortment
Step 3: Complete the Integration
Click Test and Save
Once validation succeeds, the integration will be activated
Your MessageBird WhatsApp sender is now ready to be used in Sortment campaigns 🎉
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